Venus

The brief was to design a range of two differently packaged products, Eyelash curler and Vitamin C serum, for Venus, a midrange Australian beauty brand. Both packaging must be of consistent branding convention and reflect the brand essence of Venus, “Bright, Sophisticated, Enjoyable.” Overall, I believe the two products designs were successful. Both designs are visually evidently to be of the same range, fruit inspired – Kiwi for eyelash curler and orange for serum. A consistent branding convention was used on the two products, both featuring a playful variant name, the logo, the same type setting and graphic solution of unique quirky BOP illustration and bright fruit label graphic. They only differ in fruit colour, packaging format and product type. The main typography used is unique serif, in line with beauty branding, reflecting “Sophisticated”. The logo and custom logos are modern, dainty and fun, suiting the target demographic and reflects the essence of the brand. The colours chosen are warm and bright and not too vibrant, reflecting the brand essence. Logo and final packaging artwork created with Adobe Illustrator. Mock up images created with Adobe Photoshop.