UNIQLO BURNSIDE NEW STORE OPENING

Marketing Campaign (2025)

Led and executed a tailored 360° marketing campaign strategically targeting the local demographic through 12 channels including partnering with a local media and ambassador (Adelady, HelloSA, Hayley Worthington) and café (Ray's by OITP). Resulting 334% of opening day sales target, 500+ GWP redemptions, #3 store performance nationwide on launch day, 327% of opening weekend sales target, and uplifted sales by 18% across two other states stores.