Maverick Wines

This project was to design a die cut adhesive wine label for Maverick Wines, an Australian wine manufacturer. The final wine label concept reflects on Maverick Wines' existing wines labels which are traditionally two-piece labels (front and back), with the front label generally featuring an artwork from local artists. To appeal to modern and younger audiences, my concept involves a twist to the tradition labels by adding a fresh element of a bold cartoony illustration of an Australian native Kookaburra on oil painted scenery artwork and giving jagged edges to the labels to add interest and fun. The back label design focuses on the use of negative spaces, asymmetrical balance between two information sections to create hierarchy. Artwork and 3D mock-ups of the wine label artwork were digitally rendered with Adobe Illustrator and Adobe Dimension respectively.

YEAR: 2020
CLIENT: MAVERICK WINES
SERVICE(S): WINE LABEL ARTWORK
TARGET AUDIENCE: MODERN ADULTS (EARLY 20s–30s)
*T/N: THIS IS A STUDENT PROJECT.
Mock-up Background photo:
graphic fuel 
Oleg Magni from Pexels
Front Design
Front Design
Back Design
Back Design
final wine label artwork design.

 final wine label artwork design (front) mock-up.

mock-up with final wine label artwork design (front).

mock-up with final wine label artwork design (back).

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