Jo Beauty

Jo Beauty is a subsidiary of Jo Co. that also owns Jo's Bakery. Jo Beauty is a small business e-commerce store that specialises in beauty and skincare products. The logo is minimalistic, delicate, featuring bespoke type for "Jo". It also features a mascot, illustration of Aunt Jo, as she is the face of the brand and corporation. The official pattern of Jo Beauty are the flowers on the head of the mascot. Assets from pattern and logo were use in creating stickers and packaging materials. Graphics were digitally created with Adobe Illustrator.

YEAR: 2020
CLIENT: jo co.
SERVICE(S): logo design,packaging, Newsletter
TARGET AUDIENCE: women (16-50 y.o), online shoppers, skincare and cosmetic buyers

NOISSUE #NOISSUECHALLENGE SEPTEMBER 2020.
FEATURED ON NOISSUE HOMEPAGE.

Mock-Up Templates:

zlatko_plamenov

Creatsy

Logo variations.

newsletter mock-up.

featured on noissue website homepage.

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