Fire Soul Burgers is a food truck business that operates in Melbourne, Australia, offering American and South American flavoured burgers. The logo features a cute illustration of a fire with eyes. The branding colour palette is based on 'fire', mainly orange. The purpose of the website is to raise awareness of brand, improve SEO, reach out to potential catering clients and allow customers to pre-order for pick up or take-away. An additional location page, featuring a map that locates where the food truck is for the day informing customers of its daily location. Customers will not need to go around physically searching for the food truck and will be able to plan their journey conveniently. The website design is both mobile and desktop friendly, adapting to both viewports seamlessly. The composition is straight forward and easy to navigate allowing users to complete their tasks efficiently. Logo created with Adobe Illustrator. Webpages created with html and css. The online store is created using Ecwid’s ecommerce widget plugin.
fire soul burgers Logo.
mock-up of menu design showcasing logo and branding colour palette.
pop-socket merchandise mock-up featuring main illustration.
takeaway burger box mock-up showcasing logo variation.
website (home page) mobile view mock-up.
website (shop) desktop/tablet view mock-up.
website surface design (tablet viewport).