Citrus Tang

A bright and refreshing FMCG (Fast- Moving Consumer Goods) packaging design for a new higher-end icy pole product with the flavour of Citrus Tang (Orange and Lemon). Each pack contains 8 icy poles. The packaging is inspired by Japanese minimalistic packaging. Typography on the packaging, product title and flavour, is playful and more organic looking compared to a structured serif typeface. The texts are flowy to reflect the movements of waves, reinforcing the refreshing beach vibe. Icy pole product illustration rendered with Adobe Photoshop. Product title logo and fruit illustration, quantity graphic created with Adobe Illustrator.

YEAR: 2020
CLIENT: AVENUES
SERVICE(S): LOGO design, PACKAGING
TARGET AUDIENCE: adults– modern workers, 20-40 y.o

*T/N: THIS IS A STUDENT PROJECT.

Mock-Up template:

Anthony Boyd Graphics

Final Product Title Logo and Illustration.

Product illustration process.

Packaging Design (Front)

Packaging Design (Front).

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